14 March 2012
Natural Products Expo West 2012 Recap
Rumiano Cheese Company's Presence at Expo West 2012
Last week, Rumiano Cheese Company was busy meeting and greeting at the Natural Products Expo West in Anaheim, California. This convention is the largest natural, organic food conference in the world, bringing in attendees from across the globe. It was a truly fascinating sight seeing the over 3,000 exhibitors showcasing their organic and health conscious products. The Rumiano Cheese booth was no exception, as we showed off our newest organic non-GMO verified cheese.
This expo was a great chance to meet with old friends in the industry, as well as meet new ones. The show was 10AM to 6PM daily, allowing all those interested plenty of time to stop by the Rumiano booth for samples and a chat. It was clear that the Rumiano Cheese Co. booth was a hot-spot of activity, as there were never less than two or three people stopped at any given time. Some had said there was a "buzz" of positivity surrounding the booth that attracted convention goers. From the inside, we saw this "buzz," as we found our supply of samples becoming smaller and smaller. It was extremely flattering for all of us involved -- as nearly every passerby stopped to eat samples and ask a few questions.
At this convention, we were lucky enough to have all of the Rumiano family available at the booth. Baird and Joby Rumiano traveled down from Crescent City, California, to attend. John, Tony and Raymond Rumiano (as well as myself) were all present to help out with the booth. Having third and fourth generation family members was very important, and it showed by the amount of interest in the Rumiano Cheese Co.'s history as being the oldest family owned cheese company in California. Along with the Rumiano family were two key players within the company, Richard Moore and Kirk Olesen. It is likely that without the insight and hard work put in by the two, the Rumiano Cheese Company would not have had such a successful trip to Anaheim. Many convention goers were surprised to find that the whole family was available, and even more surprised at the long line of heritage of the Rumiano name. It was a proud time for the Rumiano Cheese Company.
Overall, Natural Products Expo West was a great learning experience for Rumiano Cheese and we are excited for our next opportunity to share our passion and product.